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Gwo gwo gwo is a warning against deception. It is an awakening to the reality of the world of competitive pressure where one’s neighbour could be one’s enemy. It calls for vigilance. It calls for navigational intelligence, the ability to get through the world of hostility and deviousness. It is in this context that the Igbos value ‘ako na uche’, the intelligence or smartness that is rooted in prudence, in paying attention to the true nature of things, not the way they appear, because the bitter cola is not as sweet as it sounds.  We should bear this truth in mind as we proceed on this conversation.